This short video featuring Christie Hefner said SO MUCH important information about building and maintaining brand equity. If what she said seems like common sense, then why do so many Business Owners and Marketers get it wrong??
We recently spoke to a young lady who owns her own business that makes enough money that allows her to live comfortably. However, she’s unhappy because what her business does is NOT her passion and the amount of hours she commits to the business doesn’t allow her enough time to pursue her passion. Therefore she’s unhappy.
Here’s what we said to her: # If you’re rich and unhappy you’re still broke. In addition, if you lack a clear vision of how you want your life to be or don’t spend enough time doing things that bring you joy, you’ll end up where you don’t want to be.”
Successful people have life balance. They excel at time management, understand what makes them happy and know how want their life to be. Which means they do whatever is necessary to reach their goals while allowing enough time to spend doing what makes them happy.
Many believe Vince Carter was the “Greatest” dunker of all-time. We are one of those believers. Since the term “great” loves to be thrown around so frequently, it always good to remind ourselves what greatness is to be sure that we’re on that path to achieving it.
The term “GREAT” includes all of these things:
a}To go above and beyond what is/was expected or anticipated (or doing something unprecedented};
b} It stands out and commands attention;
c} If feels risky or uncomfortable;
d) taking the lead in achieving something.
e} embracing change;
f} there is no one blueprint formula to achieve it so one has to create a new path:
G} it’s never forgotten.
If you apply these attributes to your business or whatever your trying to accomplish, the results will be historic.
This is the song that was playing in our ears on the way to the office today (Friday) at 7:30am. On our way, we went to a convenience food store to buy orange juice and water and it was closed; then proceeded into the nearby 7-11 and (of course) it was open. We spent more for the same thing we were intending to buy at the convenience store.
Why would a convenience store NOT be open at a time when millions of people go to work?
Whatever the answer or excuse is, it includes NOT take advantage of a prime revenue opportunity.
Business Lesson (Reminder): A BIG reason many businesses fail is that their products/services are not available when CONSUMERS need/want/ them. Business VALUE is not only about having a needed, in-demand product/service; it’s also includes offering the product based on the timing of that consumer demand.
"I Do" means I take action. In this video, it’s about marriage. Of course, in business it’s about doing actions that lead to results.
An idea is never perfect unless the execution and outcome of it is exactly how originally planned; this rarely occurs.
Most successful business ideas were/are modified a few (if not many times) during their implementation until the desired results were/are reached.
This is the reason one should never wait until an idea is perfect before attempting to take action to see if it will work.
The success or failure of that idea is based on the “doing” rather than only the “thinking”.
Achieving Greatness is never easy because it means you’re defining your own path.
It means not accepting what the rest of society believes as normal.
It means defying all odds.
It means you take action.
It means never being scared to fail, nor accepting failure and expecting to encounter many failures while on the journey to success.
It means learning from your failures and successes (and those of others).
It means you understand that relying only on the information received via institutionalized formalized education (elementary/junior high/high school/college) will lead to average results.
It means remaining proactive.
It means giving up is not an option.
It means there is no ceiling to your potential.
It means having a clear vision of how you ultimately want your life to be.
It means…. (continue to add your opinion to this list)
Trust is a huge factor when customers are deciding whether to buy from you. Many business owners struggle gain sales because their target audience either doesn’t trust them or their products/services.
Going the extra mile for others builds trust (being able to answer a “Yes” to all these questions will help):
-Do you contact clients to find out how they’re doing even when you have nothing to sell?
-Do you tell the truth about what your business, product, or service does?
-Can you prove your product/service does what it suppose to do?
-Do you provide all pertinent information and customer service help both before and after the sale?
-Are you easily accessible?
-Are others talking positively about your product/service with enthusiasm?
-Do you speak confidently about your business?
This Boring video is “Off the Hook” in terms of being on point about creating an effective business model. Every struggling or aspiring business owner can learn something of relevance by taking 22 minutes of their time to watch this.
This redundant beat is by Gangstarr from the song Zonin’. It represents (in our opinion) the vibe of those who achieve extraordinary success regardless of industry because they remain focused and “in the zone”.
They also dare to stand out.
How many business owners and marketers do we know who claim to be better than the competition and/or different from everyone else?
Of course, about 98% of them end up offering and doing the exact same stuff as the competition. So, in a nutshell they’re really just average at best.
The reason these average or mediocre business owners end up copying what others are doing is because they lack a clear focus on what they want to achieve and how to go about doing it in a manner that distinguishes them from rest of the herd. In addition, they listen to and follow the advice of unproven people who have No IDEA what it takes to be Great (which is the reason these unproven souls are so quickly ready to shut down or dismiss the ideas and dreams of others).
Only consider accepting advice from a proven expert who you’ve researched in advance.
Do NOT let the Haters, Naysayers, and unproven loudmouths get you off your game; keep zonin’ when striving for #success .
Are you Crazy Enough to give 100% effort?
Many times the difference between those who are successful at achieving their dreams from others comes down to one thing:
The willingness to give 100% effort while trying to make an idea come true
without fear of the possible outcomes.
If the idea works, GREAT!
If it does not work, successful people learn something from the effort that usually can be applied to other aspects of their lives - alot of times it’s an educational experience that helps alot when attempting execute other ideas.
"Also-Ran" or "Losers" either never attempt to put forth any effort to make their ideas work or only put in some effort (never 100%) because they fear failure.
If you’re in this second group, MW is asking you to give your ideas a chance by making a commitment to give that 100% effort, without fear of outcome, to bring your ideas to life.