“UPBEAT ATTITUDE + GREAT PERFORMANCE = BUZZ”

Recently, we went to a free show given by a legendary artist named Big Daddy Kane. The crowd was kind of restless and annoyed because he took so long to come to the stage. Upon finally arriving, he apologized;  then within less than 30 seconds he commence to hype the crowd with the song “Set It Off” (and he did that to the crowd for the rest of show). The sudden change in attitude of the crowd as they responded to his change in attitude was drastic!

Point:  The success of your business (and most endeavors) starts with your attitude- even if you been in business for 15 years. The marketing of your brand/business/product/service should do to the intended consumer what Kane did to that crowd.  If it doesn’t, expect very  little return on investment.

If you need help building your brand (or business) ; contact us: @mw4ever + @mwlives = MW

Your Brand or Business should be treated like your significant other- Cherish it. Give it the quality time it needs. Always remember that it represents you and you represent it; therefore, never do anything that can harm it or damage its reputation. As you grow and evolve it will do the same; however, its core values (principals) should remain the same because yours aren’t going to change. Now go Blow IT UP!  If you need help building your brand (or business) ; contact us: @mw4ever + @mwlives = MW

In the past couple of years and even today, for some ridiculous reason, there are a few prominent businesses that are being marketed (via the mainstream and social media) as being SUCCESSFUL although they have yet to implement a business model or a sustainable working business model; they have never reached break even point and the only reason they’re still in existence is because they were/are able find investors based on HYPE (or perceived HYPE). Therefore, this post is intended to remind the masses about what a real business is and how a REAL successful business is defined. This is Business School 101 (boring but crucial knowledge for those aspiring to be successful business owners not just successful at raising or borrowing masses of dollars).

A business is an entity generates money from customers who pay for a product or service that derives directly from that entity.

Most businesses that are started fail. This is because they are unable survive to the point of reaching Break Even point; their revenue generated (growth) isn’t fast enough and/or high enough to cover the start-up nor fixed operational expenses that are NEEDED to keep business going and revenues growing to the point of reaching Break Even point. 

Break Even point: 

Is the moment where the amount of revenue generated = all operational expenses (including liabilities/startup costs). 

The core reasons why many business are not able to survive long enough to reach break-even point: 

- Technological

- Human capital reasons

- No longer able to service consumer needs/wants as well the competition

- Not enough funding to keep operations going

- and there are many more..

Bottom line, for whatever reason, most business are NOT able to sustain long enough to reach break even point.  This fact is the reason why revenue growth potential within a business model is so important. It’s as important as having the right human capital.

Even when a business runs a great working business model, if that business does NOT reach breakeven point before the invested/start-up capital runs out, it’s DEAD - unless that business is able to raise more money. 

Note: A business that has unlimited funding but never reaches breakeven point, is NOT a success business (this information is forgotten by alot of “So-Called” savy investors/venture capitalists)

MOST IMPORTANT: A Successful Business is one that is profitable, self-sustaining, and has a business model that consistently generates enough revenue to cover all operational expenses (including liabilities) of the business itself and all personal expenses of all active (not passive) owners so that those owners do not ever NEED another source of revenue.  A successful business generates money even when the active owners are sleeping. In addition, a successful business is not a side business nor a freelance business.(READ THIS PARAGRAPH AGAIN)

Business 101 is done.

If you need help building your brand (OR BUSINESS); contact us: @mw4ever + @mwlives = MW

Becoming a global brand is about bringing all the needed elements to create a campaign or commercial that captures the intended audience’s immediate attention via surprise and is forever remembered.  Ask yourself, “What is so shocking about what I’m doing or how I do it?????????” If the answer’s “Nothing”, it probably won’t work.

Follow us @MW4Ever or @MWLives

Today, we attended an event that was suppose to Re-launch/Revitalize a brand for a marketing organization that’s been around for years. The picture above exhibits how attendees felt during what was suppose to be the core attraction of the event - its Guest Speakers! So what happened while the speakers spoke? Attendees began to try to secretly leave without being notice. Bottom line, it was a FAIL.  

Point:  Always Remember Everything associated with YOUR brand/business/product/service must excite, energize, or stimulate your intended audience to have feeling of wanting to be involved, make a purchase, or take some kind of positive action. All aspects of successful branding should be (seem) HUGE like a bomb of euphoria just detonated globally!  @mw4ever + @mwlives = MW

This photo is visual proof of Amanda M Martinez building her brand (this shot is on the outside of KMART). We’ve had very close inside view of the rise of her brand from “First Impression” to “Beats by Dre”

If you need help building your brand; contact us: @mw4ever + @mwlives = MW

SHORT CUTS

We were recently asked “How can I get more people to visit my website?”

Our Response: “Before we can answer that question, do you know who your target audience is?” 

His response: Yes, but I want a short cut to get masses of people to come to my website right now!

Our response:  Create and post content that your intended audience would find original, provocative, engaging more often.

His response: “What is a quick way to do that?”

Our response:  “Regularly shoot and post videos AND write your opinion on engaging topics on your website as well as on other messageboards on sites that target your intended audience.”

His response: “I know this already but that will take too long.”   {What he really meant by this response: I don’t feel like putting in the time/work required to do that}.

The whole point of him asking us the original question is, he is looking for an easy answer to achieve great results. 

POINT: THINKING ITS GOING TO BE EASY TO FIND SHORTCUTS TO GREATNESS MEANS YOU ARE DESTINED TO REMAIN AVERAGE OR FAIL. THERE IS NO EASY SHORTCUT TO GREATNESS. THOSE RESPONSIBLE FOR INNOVATIONS THAT HAVE MADE OUR LIVES EASIER PUT IN HOURS (IN MANY CASES YEARS) OF WORK TO DEVELOP THEN IMPLEMENT THOSE PROCESSES OR SOLUTIONS……. @mw4ever + @mwlives = MW

Great Business Owners ask themselves the Right Questions:

1) Are you able to solve a problem/challenge that consumers face?

2) Do Consumers recognize that they have a problem/challenge that you are able to solve?

3) Would Consumers buy that solution?

4) Would Consumers buy that solution from you?

@mw4ever + @mwlives = MW 

In Business (and Olympic) competition, the difference between first and second place is at least $50 million. Executing a series of little steps well leads being #1.  @mw4ever + @mwlives = MW 

Reaching Greatness in any field means you can’t rely on being REALISTIC. “Being REALISTIC is the most commonly travelled road to mediocrity” (unknown source). Only contact us if you want to be GREAT. @mw4ever + @mwlives = MW