When your business provides more than what is expected, it will always generate that WHOAH/WOW/DAMN/SPEECHLESS factor in a positive manner. Creating this feeling consistently allows you (the business) to charge a premium for services/products and the consumer won’t even care what he/she has to pay for it.
Is your business making customers feel like the people sitting in this audience listening to this live performance by Rachelle Ferrell and Will Downing?
If not, then the business products/services are most likely average or mediocre. How can we make it better??????? NEVER SETTLE FOR AVERAGE/MEDIOCRE.
If you, you’re brand or business is not great and you DO NOT intend it to be great and you’re ok with that, please stop reading this blog cause it won’t help you.
Innovation is based on the implementation of creative ideas that people (consumers) adopt. Listening to this BEAT by Bizmarki and Marley Marl is one way we remain in the flow to constantly develop new creative ideas. That may involve merging a combination of different, unrelated ideas together to create a whole new BOOM. Like this beat, it includes samples from these songs of Isaac Hayes and Steam. There are no standard set of rules to being creative. YOU ARE IN CHARGE OF YOUR CREATIVE DOMAIN. This is why we love it and the whole process of Marketing.
Most business owners claim to leaders; but ask many of them “What innovations they’ve made or are attempting make that revolutionizes their industry while improving our society?” and you’ll receive a blank look or stare.
Leaders take risks, listen, persevere, create, innovate, communicate well, learn from setbacks/failures, experience setbacks/failures often, help others achieve their dreams, work smart and hard, understand the value in presentation, always crave knowledge, ask for help, and solve problems.
This short video featuring Christie Hefner said SO MUCH important information about building and maintaining brand equity. If what she said seems like common sense, then why do so many Business Owners and Marketers get it wrong??
We recently spoke to a young lady who owns her own business that makes enough money that allows her to live comfortably. However, she’s unhappy because what her business does is NOT her passion and the amount of hours she commits to the business doesn’t allow her enough time to pursue her passion. Therefore she’s unhappy.
Here’s what we said to her: # If you’re rich and unhappy you’re still broke. In addition, if you lack a clear vision of how you want your life to be or don’t spend enough time doing things that bring you joy, you’ll end up where you don’t want to be.”
Successful people have life balance. They excel at time management, understand what makes them happy and know how want their life to be. Which means they do whatever is necessary to reach their goals while allowing enough time to spend doing what makes them happy.