Have you been trying to massively scale your business or brand quickly and effectively with little-to-no success?
If the answers yes, then the “Jimi Hendrix Experience” metaphor is just for you. The word is “Experience” is what you need to focus on. What Unbelievable experience is your product, brand, or service creating for the customers or potential customers? If the answer is “Nothing” than MW strongly advises you step your game up. The more unbelievable the experience a customer feels when using your stuff, the more you will attract users who will pay anything you feel like charging to buy or be associated with that product, service, or brand. You’ll also be building brand loyalty.
Many professional athletes are hyped to be the next best thing or predicted to be greatest but very rarely do they end up being that. How can we learn from this in business??
The reason many businesses fail or remain average is because they fail to deliver on their promise to customers. They don’t meet expectations nor the hype projected in their marketing.
To Be considered the “King” (Lebron) or the “Truth” (Pierce) in your industry you must consistently exceed expectations not just meet them. This is what separates The GREATS from those who are just happy to be in the game.
This Donell Jones song “Where I Wanna Be” is a microcosm of what many business owners, marketing executives, aspiring business owners, and students are going through right now. They don’t have a clear vision of where they want to be. Many of them kinda have an idea and are going through many activities to reach an UNCLEAR VISION. By continuing to operate in this manner will cause you to waste alot energy, time, and money.
To Achieve your definition of Success, you must have a clear vision of where you want to Be and when do you want to be there. Prior to any house is built, the architect and construction workers have a clear vision how that house is suppose to look and where it’s suppose to be before any brick/tile gets put down. Therefore, to know where exactly you want to go, Ask yourself and answer this question:
What Exactly do I want out of life? (Be Specific and don’t rush through this- ponder very hard on this)
Step 2: List all the things you want to accomplish (write them down) and put when (provide dates) do you want to accomplish them.
Once you do this, you will begin to establish a custom vision of how you want you life to be.
Then the next step (# 3) is the planning phase.
And then comes Step # 4 - the phase of execution. If you do the first 3 steps correctly, you’ll carry out step 4 with more conviction and optimism.
"We Are On The Move" should be a theme song for many business owners and marketers. Successful Businesses and brands remain on the move and proactive. They’re in constant communication with their target audience. One of the quickest ways to go out of business is to remain stagnant.