Most business owners claim to leaders; but ask many of them “What innovations they’ve made or are attempting make that revolutionizes their industry while improving our society?” and you’ll receive a blank look or stare.
Leaders take risks, listen, persevere, create, innovate, communicate well, learn from setbacks, help others achieve their dreams, work smart and hard, understand the value in presentation, always crave knowledge, ask for help, and solve problems.
This short video featuring Christie Hefner said SO MUCH important information about building and maintaining brand equity. If what she said seems like common sense, then why do so many Business Owners and Marketers get it wrong??
We recently spoke to a young lady who owns her own business that makes enough money that allows her to live comfortably. However, she’s unhappy because what her business does is NOT her passion and the amount of hours she commits to the business doesn’t allow her enough time to pursue her passion. Therefore she’s unhappy.
Here’s what we said to her: # If you’re rich and unhappy you’re still broke. In addition, if you lack a clear vision of how you want your life to be or don’t spend enough time doing things that bring you joy, you’ll end up where you don’t want to be.”
Successful people have life balance. They excel at time management, understand what makes them happy and know how want their life to be. Which means they do whatever is necessary to reach their goals while allowing enough time to spend doing what makes them happy.
Many believe Vince Carter was the “Greatest” dunker of all-time. We are one of those believers. Since the term “great” loves to be thrown around so frequently, it always good to remind ourselves what greatness is to be sure that we’re on that path to achieving it.
The term “GREAT” includes all of these things:
a}To go above and beyond what is/was expected or anticipated (or doing something unprecedented};
b} It stands out and commands attention;
c} If feels risky or uncomfortable;
d) taking the lead in achieving something.
e} embracing change;
f} there is no one blueprint formula to achieve it so one has to create a new path:
G} it’s never forgotten.
If you apply these attributes to your business or whatever your trying to accomplish, the results will be historic.
This is the song that was playing in our ears on the way to the office today (Friday) at 7:30am. On our way, we went to a convenience food store to buy orange juice and water and it was closed; then proceeded into the nearby 7-11 and (of course) it was open. We spent more for the same thing we were intending to buy at the convenience store.
Why would a convenience store NOT be open at a time when millions of people go to work?
Whatever the answer or excuse is, it includes NOT take advantage of a prime revenue opportunity.
Business Lesson (Reminder): A BIG reason many businesses fail is that their products/services are not available when CONSUMERS need/want/ them. Business VALUE is not only about having a needed, in-demand product/service; it’s also includes offering the product based on the timing of that consumer demand.