Today, we attended an event that was suppose to Re-launch/Revitalize a brand for a marketing organization that’s been around for years. The picture above exhibits how attendees felt during what was suppose to be the core attraction of the event - its Guest Speakers! So what happened while the speakers spoke? Attendees began to try to secretly leave without being notice. Bottom line, it was a FAIL.
Point: Always Remember Everything associated with YOUR brand/business/product/service must excite, energize, or stimulate your intended audience to have feeling of wanting to be involved, make a purchase, or take some kind of positive action. All aspects of successful branding should be (seem) HUGE like a bomb of euphoria just detonated globally! @mw4ever + @mwlives = MW
We were recently asked “How can I get more people to visit my website?”
Our Response: “Before we can answer that question, do you know who your target audience is?”
His response: Yes, but I want a short cut to get masses of people to come to my website right now!
Our response: Create and post content that your intended audience would find original, provocative, engaging more often.
His response: “What is a quick way to do that?”
Our response: “Regularly shoot and post videos AND write your opinion on engaging topics on your website as well as on other messageboards on sites that target your intended audience.”
His response: “I know this already but that will take too long.” {What he really meant by this response: I don’t feel like putting in the time/work required to do that}.
The whole point of him asking us the original question is, he is looking for an easy answer to achieve great results.
POINT: THINKING ITS GOING TO BE EASY TO FIND SHORTCUTS TO GREATNESS MEANS YOU ARE DESTINED TO REMAIN AVERAGE OR FAIL. THERE IS NO EASY SHORTCUT TO GREATNESS. THOSE RESPONSIBLE FOR INNOVATIONS THAT HAVE MADE OUR LIVES EASIER PUT IN HOURS (IN MANY CASES YEARS) OF WORK TO DEVELOP THEN IMPLEMENT THOSE PROCESSES OR SOLUTIONS……. @mw4ever + @mwlives = MW
Great Business Owners ask themselves the Right Questions:
1) Are you able to solve a problem/challenge that consumers face?
2) Do Consumers recognize that they have a problem/challenge that you are able to solve?
3) Would Consumers buy that solution?
4) Would Consumers buy that solution from you?
@mw4ever + @mwlives = MW
Reaching Greatness in any field means you can’t rely on being REALISTIC. “Being REALISTIC is the most commonly travelled road to mediocrity” (unknown source). Only contact us if you want to be GREAT. @mw4ever + @mwlives = MW
In business, you want customer acquisition to happen like a virus. When your new customers come from the actions of past customers, you have SUSTAINABLE GROWTH- $$$$$$$$$$$$ @mw4ever + @mwlives = MW
A young person recently asked us “When is the Best Time to pursue what I really want to do, my dream??” Our response: “NOW! Start by establishing a plan then exerting 100% effort to execute it. However, if you want that dream to remain consistent money maker, never treat it as a hobby.” Contact us @mw4ever + @mwlives = MW
