Today, we attended an event that was suppose to Re-launch/Revitalize a brand for a marketing organization that’s been around for years. The picture above exhibits how attendees felt during what was suppose to be the core attraction of the event - its Guest Speakers! So what happened while the speakers spoke? Attendees began to try to secretly leave without being notice. Bottom line, it was a FAIL.
Point: Always Remember Everything associated with YOUR brand/business/product/service must excite, energize, or stimulate your intended audience to have feeling of wanting to be involved, make a purchase, or take some kind of positive action. All aspects of successful branding should be (seem) HUGE like a bomb of euphoria just detonated globally! @mw4ever + @mwlives = MW