HEY BUSINESS OWNER, WHY ARE YOU REMAINING SMALL WHEN YOU WANT TO BECOME HUGE??
One of the Biggest reasons business owners struggle to grow, become sustainable and profitable- They fail to invest in the proper resources (like expert help) needed for their business to grow and be successful. In many cases, they do this because the would rather save money and do it themselves than spend it on a necessary resource (an expert in that field) to get it done RIGHT. So what happens? In the short run believe their saving money. However, in reality they are actually losing both money and time because the results from all that time they spent (wasted) doing it themselves end up being subpar or mediocre at best (which hurts the operation/service/product of your business) ;
What happens from this point??
They either continue to try to do it themselves without getting the necessary expert help required to be successful (which cost even more time and money and, in many cases, leads to the owner closing the business because the results of the “do it myself even if I don’t what to do attitude” aren’t causing consumers to buy from them while their financial resources are steady declining to ZERO) or they finally come to realize after many hours wasted (time is money) that they need an expert to get it done right and end up spending (investing) the money to hire that expert help so their business can thrive.
Listen, business owners: Spending money on an necessary resource/expert help for your business to grow and become profitable (R.O.I.) is an investment that is a business need. It’s Not an expense that is just money thrown down the drain.
If you can afford it, always hire expert help if you do not know what your doing.
One more thing, before hiring an expert please ensure the person or company is ACTUALLY AN EXPERT in that are he/she/they claim to be.Don’t just rely on what is on that alleged “expert’s” website, social media page, etc… (they are alot frauds out there).
The GREATS make it look easy only after putting in HOURS and HOURS of practice/preparation. When you’ve put in the hours of work necessary to achieve recognition and a consumer audience that buy enough of your services/products consistently enough where you’re sustainable (profitable) financially, you will feel like Marvin Gaye in this Video.
"Don’t go looking for Atmosphere, you must take it with you" - Geoffrey Holder’s Dad.
This quote applies to every business that wants to become or remain profitable. The vibe/energy you bring to the work place and to your customers represents your (your business’) brand. It goes without saying that it should always be positive and upbeat even when you’re in a bad mood.
If your having problems with keeping employees, low employee moral, or gaining more customers, take an honest look at how people respond to your energy when you meet them for the first time and when meeting with them on a regular basis. Also, look at how people respond to your employees because everyone of them (employees) represents your/your business brand.
Consistently saying “Good Morning/Afternoon/Evening” with confidence along a smile and firm handshake is underrated. This is even MORE important for business owners who sell or want to see products/services at premium/upscale rates.
People never want to associate with from someone who has low morale and most likely will NOT buy anything from them. Therefore, any and all negative employees (regardless of title) should immediately be removed from any business that wants to be successful because their attitude is like a cancer that can spread rapidly throughout a workplace (this can kill any business-even one’s with great products and services).
When your business provides more than what is expected, it will always generate that WHOAH/WOW/DAMN/SPEECHLESS factor in a positive manner. Creating this feeling consistently allows you (the business) to charge a premium for services/products and the consumer won’t even care what he/she has to pay for it.
Is your business making customers feel like the people sitting in this audience listening to this live performance by Rachelle Ferrell and Will Downing?
If not, then the business products/services are most likely average or mediocre. How can we make it better??????? NEVER SETTLE FOR AVERAGE/MEDIOCRE.
If you, you’re brand or business is not great and you DO NOT intend it to be great and you’re ok with that, please stop reading this blog cause it won’t help you.
Innovation is based on the implementation of creative ideas that people (consumers) adopt. Listening to this BEAT by Bizmarki and Marley Marl is one way we remain in the flow to constantly develop new creative ideas. That may involve merging a combination of different, unrelated ideas together to create a whole new BOOM. Like this beat, it includes samples from these songs of Isaac Hayes and Steam. There are no standard set of rules to being creative. YOU ARE IN CHARGE OF YOUR CREATIVE DOMAIN. This is why we love it and the whole process of Marketing.
Most business owners claim to leaders; but ask many of them “What innovations they’ve made or are attempting make that revolutionizes their industry while improving our society?” and you’ll receive a blank look or stare.
Leaders take risks, listen, persevere, create, innovate, communicate well, learn from setbacks/failures, experience setbacks/failures often, help others achieve their dreams, work smart and hard, understand the value in presentation, always crave knowledge, ask for help, and solve problems.